100% Supima Cotton
Behind Our Cotton
Our tees start with Supima cotton grown in the United States. A rare variety of extra-long staple cotton known for its exceptional quality.
Only a small percentage of the world's cotton qualifies as Supima. The fibers are longer and stronger than conventional cotton, which means the fabric feels noticeably softer, holds its shape longer, and resists pilling over time.
From field to fabric
How does Supima cotton become a tee?
After harvest, the cotton is spun into yarn in Korea — one of the few places in the world with specialized mills capable of spinning Supima properly (no one is spinning Supima in the USA). From there, the yarn is knit into fabric in Los Angeles, before being cut and sewn in Detroit, MI. Oh, and our tags are woven in Portland, OR!
The result is a tee that feels better from the first wear and keeps getting better with time: breathable, durable, and gentle on skin.
What makes Supima special
Strength & longevity
Extra-long staple fibers create a stronger yarn that resists wear and tear far longer than conventional cotton.
Softness that improves
Supreme softness that actually gets better with each wash. No break-in period needed.
Color retention
Whites stay brighter and colors hold true wash after wash, thanks to the fiber's natural absorption properties.
Breathable & hypoallergenic
Naturally breathable and gentle on skin. No synthetic blends, no irritation.
Pill-resistant & preshrunk
Resistant to pilling and everyday wear. Preshrunk so the fit stays consistent wash after wash.
It's the kind of cotton that makes it possible for your white tee to go with you everywhere, and look good doing it.
Care
The most sustainable tee is the one you always reach for
A little TLC goes a long way, helping your tee last longer, look better, and earn its place as your everyday favorite. Good cotton lasts when you treat it well…
Best option
Wash cold with like colors. Lay flat to dry.
Also works
Wash cold with like colors. Tumble dry low. Remove while slightly damp.