100% Supima Cotton
Our tees start with Supima cotton grown in the United States. A rare variety of extra-long staple cotton known for its exceptional quality.
Only a small percentage of the world's cotton qualifies as Supima. The fibers are longer and stronger than conventional cotton, which means the fabric feels noticeably softer, holds its shape longer, and resists pilling over time.
How Supima becomes a tee
Five places, five specialists. Each one does the part it does best.
No one is spinning Supima in the USA — that step is the one place the tee leaves the country, and we'd rather say so than round it off. The result is a tee that feels better from the first wear and keeps getting better with time: breathable, durable, and gentle on skin.
Six reasons it's worth it
Strength & longevity
Extra-long staple fibers create a stronger yarn that resists wear and tear far longer than conventional cotton.
Softness that improves
Supreme softness that actually gets better with each wash. No break-in period needed.
Color retention
Whites stay brighter and colors hold true wash after wash, thanks to the fiber's natural absorption properties.
Breathable
Naturally breathable and gentle on skin. No synthetic blends, no irritation.
Pill-resistant
Resistant to pilling and the wear of everyday rotation.
Preshrunk
The fit stays consistent wash after wash. What you bought is what you keep.
It's the kind of cotton that makes it possible for your white tee to go with you everywhere, and look good doing it.
The most sustainable tee is the one you always reach for
A little TLC goes a long way, helping your tee last longer, look better, and earn its place as your everyday favorite. Good cotton lasts when you treat it well.
Best option
- Wash cold with like colors.
- Lay flat to dry.
Also works
- Wash cold with like colors.
- Tumble dry low.
- Remove while slightly damp.